Behind the Label: Native Youth

Posted by Rocky + Luella on

It feels like a second Christmas here at the boutique as spring shipments are rolling in on an almost weekly basis! So many brown packages coming through the door full of goodies to unwrap, we can hardly contain our excitement. With more and more spring items hitting the racks, we just wish this Chicago winter would get the memo and finish up already! 

Native Youth


Native Youth SS15 Menswear Lookbook


One of the latest and greatest spring shipments to arrive in our menswear is from British label Native Youth. Previously featured in our spring lookbook sneak peek, Native Youth is finally in stock at Rocky + Luella! A relative newcomer known for its no-nonsense British fashion and contemporary menswear, its latest spring collection titled "In Youth We Learn; In Age We Understand" features a heritage inspired line fusing iconic British fashion with Japanese workwear styling. The core of the collection, in following with its title, focuses on updated and versatile essentials that follow in the footsteps of eccentric British design while blending in sensible utilitarianism to convey an air of stylish permanence rather than the foolishness of passing trend.


Native Youth SS15

Left: 72-years-old model, David Gant, featuring rusty hued parka available in store  
Right: 21-years-old model, Jake Barrat, featuring enzymed washed cotton Bronson jacket trimmed with space dye jersey available in store
Images from Native Youth SS15 Menswear Lookbook


Sporting a muted and neutral color palette disrupted with bold and funky patterned pieces, Native Youth adores the subtle detail in creating a modern silhouette with a nod towards classic sports and work wear. This spring collection is full of clean lines, looser fits, washed fabrics and a relaxed attitude. It's the perfect addition to any man's wardrobe who's looking for durability as well as timeless and confident style. 



Rocky+Luella|Native Youth

Top left: Native Youth Bronson jacket with Grover pullover sweater
Bottom center: Native Youth tan jacket with Native Youth short-sleeve cotton button down shirt
Available in store now


Still only widely available through online retailers and in the UK, Rocky + Luella is excited to be one the of the first Native Youth stockists in the Midwest outside of national distributor Urban Outfitters. But Urban can't stock it all, so come in now to get select items that you can't find at Urban or anywhere else in Chicago!  This fresh yet classic brand is perfect for the Chicago man with an appreciation for saavy street sense, but cares about a well-tailored silhouette. Infuse a little UK vibe into your Chicago style without stepping out of your comfort zone!