In the world of runway design, niche boutiques, and fast-fashion retailers, we tend to see a lot of saturation and imitation. It seems that we are constantly bombarded with endless knockoffs exploiting ideas that once came from a passion to change how we see and create clothes.
There are always exceptions to any circumstance, and in this case, the label Osei-Duro is one of them.
After a trip to Ghana in 2009, Maryanne Mathias and Molly Keogh set out to create something beautiful and meaningful. Working with tailors, seamstresses, weavers, and hand dyers in Accra, Osei-Duro sets itself apart from the fashion flock by creating jobs for women in developing areas. They make their clothes using techniques that speak of integrity and pay respect to Ghanaian clothes-making traditions.
Mixing California-cool with the soul and spirit of Ghana, the label is unique in its aesthetic mission. One peek through the lookbook and you get a feel for just how they achieve such a balance. A blouse, hand-woven and hand dyed, is styled with high waisted, light-wash denim and classic Adidas trainers. It’s exactly the type of attitude that is permeating through high-fashion circles and the street-style scene, which makes Osei-Duro seems so essential and relevant as designers and retailers become more aware of the need to create sustainable clothes.
We’re thrilled and proud to bring Osei-Duro into our shop and onto our racks. They embody exactly the type of passion, craftsmanship, and consciousness that we value when we’re shopping, and we can’t wait to see what happens when our shoppers discover them, too.
Our Spring/Summer selections will be available in-store and online soon, but in the meantime you can take a look at other brands we love, like Kowtow who are doing their part and creating responsibly.